PURESPORT X HOUSE PARTY: MARATHON AFTERPARTY
APRIL 2026

FOR ONE NIGHT ONLY, HOUSE PARTY SOHO, CO-OWNED BY STORMZY, BECAME PURESPORT'S HOME FOR THE NIGHT AS THE RUNNING COMMUNITY CAME TOGETHER TO CELEBRATE AFTER MARATHON DAY.

CREATED TO MARK THE END OF RACE WEEKEND AND THE LAUNCH OF PURESPORT'S NEW ORANGE LEMONADE ULTRA ELECTROLYTES, THE EVENT WAS DESIGNED TO FEEL LESS LIKE A BRANDED ACTIVATION AND MORE LIKE A GENUINE HOUSE PARTY.

THE SPACE WAS CURATED TO FEEL AUTHENTIC, BRINGING PEOPLE TOGETHER THROUGH LIVE DJS, PIZZA, GIVEAWAYS, KARAOKE, AND A BAR SERVING PURESPORT'S NEW ORANGE LEMONADE FLAVOUR (AND THE REST).

A CELEBRATION OF THE RUN, THE COMMUNITY, AND A WEEKEND THAT BROUGHT EVERYONE TOGETHER.