PURESPORT: SALTY SHAKEOUT
APRIL 2026

A PRE-RACE 5K SHAKEOUT AHEAD OF THE LONDON MARATHON, PRODUCED FOR PURESPORT AND HOSTED AT HOUSE PARTY IN SOHO.

WHETHER YOU WERE LINING UP ON SUNDAY OR THERE TO SUPPORT THE RUNNING COMMUNITY, THE MORNING WAS ABOUT MOVING TOGETHER, CONNECTING, AND CELEBRATING THE BUILD-UP TO RACE DAY.

POST-RUN, GUESTS REFUELLED WITH PURESPORT PIZZA AND WERE AMONG THE FIRST TO TRY THE BRAND'S NEW ORANGE LEMONADE ULTRA ELECTROLYTES IN A CAN, MARKING PURESPORT'S MOVE FROM SACHETS TO CANS.

THE EXPERIENCE WAS BROUGHT TOGETHER WITH A LIVE DJ, INTERACTIVE BRAND MOMENTS, GIFTING, PHOTO MOMENTS, AND A CHEER SIGN STATION FOR MARATHON DAY.