NIKE X BEATS: POWERBEATS PRO 2 LAUNCH
MARCH 2026

LED THE END-TO-END PRODUCTION FOR THE LAUNCH OF THE FIRST COLLABORATION OF THE POWERBEATS PRO 2, TAKING THE PROJECT FROM INITIAL CONCEPT THROUGH TO FINAL EXECUTION.

IN COLLABORATION WITH NEMZZZ AND MADE RUNNING, THE EVENT WAS DESIGNED TO AUTHENTICALLY CONNECT MUSIC, MOVEMENT, AND COMMUNITY.

HOSTED IN MANCHESTER, THE EXPERIENCE TOOK THE FORM OF A CITY-WIDE TAKEOVER, STARTING WITH A COMMUNITY RUN CLUB AND BROUGHT TO LIFE WITH A LIVE DJ SET, ALONGSIDE CURATED FOOD AND DRINK INCLUDING COFFEE, MATCHA, PASTRIES, PATTIES AND MORE.
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